7 simple ways to boost your last minute online festive sales

Capitalize on last minute eCommerce festive shoppers with this emergency campaignbanner-15

 

 

 

Diwali is almost here  and the festive shopping is going to end soon. So make the best of the last few days of season. Ideally, holiday season planning should start months before the D-day. However, if you haven’t done so. it is still not too late, as they say, better late than never. Here is a quick campaign you can run on your eCommerce site to rake sales from last minute festive shoppers.

Final Check points to Get You Ready for Holiday Sale Traffic

Optimize your payments and checkout page for the festive season

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One of the major Indian festivals, Diwali, is fast approaching and all the e-retailers are gearing up to woo the 73.9 million Indian audiences, giving their final touches to their respective marketing strategies. According to a holiday shopping online sales forecast earlier this week, e-commerce sales are expected to rise between 8 and 11 percent this holiday shopping season. CashKaro.com, India’s leading cash back and coupons site conducted a survey as per which as high as 83% of respondents are planning to shop online this Diwali.

What is the Difference between Multi-channel and Omni-channel Commerce?

Lets clear the air!

Difference between Multi-channel and Omni-channel Commerce

Difference between Multi-channel and Omni-channel Commerce

Lets start by defining the two big words.

Multi-channel retailing is the use of a variety of channels in a customer’s shopping experience, including research before a purchase. Such channels include: retail stores, online stores, marketplaces, mobile stores, social media stores, mobile app stores, telephone sales and any other method of transacting with a customer. Transacting includes browsing, buying, returning as well as pre and post sale service.

Benefits of Omni-channel retailing- why jump on the boat?

Why your brand should go Omni-channel like major retailers around the globe.
5 benefits of Omni-channel retail are herebanner-14

 

Omni-channel retail has been contagiously spreading through the retail world. There are two main drivers that are prompting brick and mortar retailers to adopt the approach:

“It’s Commerce Sense”for your business!

Omni-channel retail handbook

“It’s Commerce Sense”- MartJack’s Omni-channel retail handbook

The shift in consumer behaviour is influenced by the change in pace of retail development in the country. On top of development on the ground, Internet and Smartphone usage in the hands of every Indian is shifting the power of consumption to the customer. As customers are embracing digital with arms wide open, the shopping experience has become quite sophisticated. These digital savvy consumers are demanding anywhere-anytime shopping.

Transform your store into a physical website!

Technology in retail

All the evidence suggests that we as individuals enjoy and will continue to want the physical experience of shopping – 76% of customers in even developed countries say we prefer making purchases this way.  The ability to see, feel and try before buy is compelling. Even the tech-savvy younger consumer (and convenience driven) still craves for a physical shopping experience. For most of us shopping is also very much a family event. We enjoy visit to malls and like to spend time out there with the people we care. But at the same time, the customers have steadily getting hooked to best in-class consumer experience of the online world where the shopping is much more informed, transparent and personalized. The technology is helping online retailers to do the customer education on scale with the help of product content rich with images, videos, buying guides and wealth of information generated by massive crowd generated content aka customer reviews and discussions. The same customer when visits the physical outlet he feels underpowered and inferiorly tooled due to the absence of aids he / she enjoys in the online counter part of the store.