Today, you have a plethora of numbers and data available for your website. You can find out every step taken by the customer and narrow down to what pushed them to make a purchase. However, most businesses do not know what to make out of their data or how to get actual actionable insights for their business. To track how your online business is doing, we need to have KPI’s – Key performance Indicators. KPI’s are a way of measuring the effectiveness and performance of your website. There are many things involved in making a website successful and tracking a set of KPI’s on a regular basis can help you greatly improve your business. Instead of making decisions based on your intuition or gut feeling, KPI’s are a way of figuring out immediate changes on your website that will directly improve your website statistics.