August 2014 Posts

Are beacons the future to improve in-store experience?



Since the launch of Bluetooth LE based devices aka Beacons, the tiny low energy devices has generated lot of interest amongst the researchers, app developers and merchandisers. When installed in a physical space, the device broadcasts tiny radio signals to smart devices. Smartphones that are in range are able to ‘hear’ these signals and can communicate with the beacon to exchange data and information.

Is Bigger still better? A study of the largest (and loneliest) mall in China  

banner-05 South China mall in Dongguan, sprawling over 7.1 million square feet of space, holds the record for being the largest mall in the world. The optimistic builders dreamed of giving customers the ultimate shopping experience, with over 1500 stores to browse from, numerous eateries and attractions inspired from different corners of the world, such as the Venetian canal or the 85ft Arc de Triomphe replica. The mall wanted to attract customers based on the sheer variety of brands they would offer. However, to the dismay of the developers, the strategy did not go as planned. The mall was about 98% empty for the first few years, which means it just had a few dozen stores occupied in a giant sea of emptiness.