October 2014 Posts

The Conventional Buying Cycle is Relevant No More- Meet MartJack’s Diamond Consumer Model

MartJack's Diamond Consumer Model

MartJack’s Diamond Consumer Model

The traditional buying cycle ( Awareness- Interest- Research- Purchase) is taking a new shape. Given that the consumer often compresses stages at other times sometimes skips them altogether, the journey is fairly amorphous by nature. Eg: You might buy something instantly because your friend bought it as soon as you are aware of it. The internet of things has reduced the interest and research phase of the buying cycle from months to just a few minutes.

7 simple ways to boost your last minute online festive sales

Capitalize on last minute eCommerce festive shoppers with this emergency campaignbanner-15

Diwali is almost here  and the festive shopping is going to end soon. So make the best of the last few days of season. Ideally, holiday season planning should start months before the D-day. However, if you haven’t done so. it is still not too late, as they say, better late than never. Here is a quick campaign you can run on your eCommerce site to rake sales from last minute festive shoppers.

Final Check points to Get You Ready for Holiday Sale Traffic

Optimize your payments and checkout page for the festive season


One of the major Indian festivals, Diwali, is fast approaching and all the e-retailers are gearing up to woo the 73.9 million Indian audiences, giving their final touches to their respective marketing strategies. According to a holiday shopping online sales forecast earlier this week, e-commerce sales are expected to rise between 8 and 11 percent this holiday shopping season. CashKaro.com, India’s leading cash back and coupons site conducted a survey as per which as high as 83% of respondents are planning to shop online this Diwali.

What is the Difference between Multi-channel and Omni-channel Commerce?

Lets clear the air!

Difference between Multi-channel and Omni-channel Commerce

Difference between Multi-channel and Omni-channel Commerce

Lets start by defining the two big words.

Multi-channel retailing is the use of a variety of channels in a customer’s shopping experience, including research before a purchase. Such channels include: retail stores, online stores, marketplaces, mobile stores, social media stores, mobile app stores, telephone sales and any other method of transacting with a customer. Transacting includes browsing, buying, returning as well as pre and post sale service.

Benefits of Omni-channel retailing- why jump on the boat?

Why your brand should go Omni-channel like major retailers around the globe.
5 benefits of Omni-channel retail are herebanner-14


Omni-channel retail has been contagiously spreading through the retail world. There are two main drivers that are prompting brick and mortar retailers to adopt the approach: