December 2014 Posts

Why Omni-Channel Retailing is the call of the hour

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To understand the impact of new media, you may want to evaluate the time you spend on reading a newspaper, watching series of live news or soaps on your TV and getting entertained by the radio while you drive? Compare that to the time that you spend with your mobile phone/devices or surfing across the Internet. The dependency of today’s consumers on these two digital media is huge and is still growing.

Top 6 Considerations for eCommerce Platform Selection

Why is platform selection so important?

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India’s eCommerce business experienced exponential growth of about 80% in 2013, and this magnitude of growth has continued. Explosion of online shopping in India has woken up retailers taking a lax look at eCommerce. With predictions of the eCommerce market shooting from the current $3 billion to $15 billion by 2016, it is high time to enter the online market.

How to Ride on the Selfie Wave to Promote Your Brand

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Selfie- a word that didn’t exist a year ago has made its way into the common vocabulary. The selfie is undoubtedly one of the most popular social trends that has taken over the internet as well as made its way into daily life with apps such as Instagram and Snapchat. From Barack Obama to our very own Narendra Modi , everyone is  bitten by the selfie bug. Brands capitalizing on selfies for their promotion is not a new thought- anyone who watched the 2014 Oscars will know how it’s done (The Ellen selfie for Samsung)!  This phenomenon is so popular that it has an eponymous song and music video as well!

New Year eCommerce Resolutions 2015 to Improve your Business

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The market is hotter than ever.

In the last 3 months alone, we have witnessed global investments upwards of $4 Billion for Indian eCommerce space. In Diwali Sales day (on the same line of black Friday), an Indian eCommerce giant has clocked $100 Million sales. The market is just opening up and the real growth is going to happen in next 3-5 years as the internet user base is going to grow upwards of 350 million by end of 2016.With the market growing at whirlwind pace, offline retailers are redrafting their strategies and putting together eCommerce as one of the key growth drivers. With the giants such as UnileverRelianceTATAMicrosoft and others planning to start eCommerce store in coming quarters and folks like Future Group partnering with Amazon, the market is embracing us with open arms!