Internet is the new kirana shop
The grocery segment will pick up pace in the coming year. Buying groceries online is not a new concept and we already have websites such as Big basket, Godrej’s Nature’s Basket and SRS Grocery who have established themselves in this developing segment. However, these websites currently only serve Mumbai, Thane, Pune, Hyderabad, Gurgoan and Bengaluru, covering only a fragment of the country. With all big honchos of retail realizing the importance of Omni-channel retailing, the grocery segment in the country is soon to be crowded with options. All major players in physical grocery segment such as Future Group, Aditya Birla Group, Reliance Retail, and Godrej Group have big plans for ecommerce in the coming year.