January 2015 Posts

7 Omni-channel Retail predictions for 2015


1. Categories

Internet is the new kirana shop

The grocery segment will pick up pace in the coming year. Buying groceries online is not a new concept and we already have websites such as Big basket, Godrej’s Nature’s Basket and SRS Grocery who have established themselves in this developing segment. However, these websites currently only serve Mumbai, Thane, Pune, Hyderabad, Gurgoan and Bengaluru, covering only a fragment of the country. With all big honchos of retail realizing the importance of Omni-channel retailing, the grocery segment in the country is soon to be crowded with options. All major players in physical grocery segment such as Future Group, Aditya Birla Group, Reliance Retail, and Godrej Group have big plans for ecommerce in the coming year.

MartJack Casestudy :Marrying Content with Commerce for Godrej

casestudy-godrej (1) Godrej Nature’s basket, a specialty food retail chain, wanted to reposition their online brand as well as change their brand marketing strategy by becoming more consumer centric. To do this Martjack enabled:-

How Content and Community Run the eCommerce Buying Cycle


Businesses need to become more consumer centric to retail their products today. Content is becoming the main driver for traffic on the net now. Informing and empowering consumers through insightful content leads them to shop more confidently from your eCommerce site. To see value in your brand, customers need to be rewarded with information relevant to them. Additionally, you need to make customers feel like a part of the brand.