Kavya Shankaregowda Posts

eCommerce expectations: What women want from online shopping



Gone are the days when “Window shopping” referred to a kind of shopping done by a consumer who did not want to purchase goods, however browsed around a store only for killing time or marking it for later purchase. I’d prefer window shopping now to be understood as shopping done from windows, the Microsoft version.  Jokes apart, we are in an era where my maid asked my mom to order Dove soap online because that was not available in the local vendor and she is too lazy to go to hypermarkets. That is the amount of evolution online shopping in India has witnessed. As stereotyping goes that word shopping is mostly associated with women, when it boils down to online shopping, the same holds true.