Supriya Lahoti Posts

MartJack Casestudy :Marrying Content with Commerce for Godrej

casestudy-godrej (1) Godrej Nature’s basket, a specialty food retail chain, wanted to reposition their online brand as well as change their brand marketing strategy by becoming more consumer centric. To do this Martjack enabled:-

How Content and Community Run the eCommerce Buying Cycle


Businesses need to become more consumer centric to retail their products today. Content is becoming the main driver for traffic on the net now. Informing and empowering consumers through insightful content leads them to shop more confidently from your eCommerce site. To see value in your brand, customers need to be rewarded with information relevant to them. Additionally, you need to make customers feel like a part of the brand.

2014 – How One Year Changed the Face of Indian eCommerce


2014 has been a landmark year for Indian retail. Though eCommerce accounts for less than 4% of Indian retail, this growing segment has brewed a hurricane in the market!  Let’s have a look at the major happenings of the year gone by:-

Hassle-free Migration to MartJack in 8 Simple Steps !

Switching to MartJack made easybanner-38 (1)

When branded retailers want to migrate their current digital commerce platform and use us, we generally consult and suggest a strategy by studying their current solution. A correct migration strategy is very important as every business is different and it will have a very typical use case and workflow which is important for its current customer base. So it is critical to find the current data structure, traffic pattern and customer behaviour in the light of business model (or change of the business model which might be the reason of switch!) before zeroing on the migration strategy.

Why Software-as-a-Service (SaaS) Platforms are Better than Traditional Software Platforms

Why SaaS?


When a retail business is trying to go digital, it goes through decision making process where-in the key decision makers has to choose from variety of options varying based on the managed / un-managed, hosted / self hosted, open source and customized further/ fully be-spoke, etc. Due to cloud technology advances in last decade, a new deployment – development model appeared in horizon is a SaaS model which at its very nature is managed, cloud – hosted and continuously upgraded.