eCommerce Insights Posts

FDI in eCommerce, India – A Complete Summary


The government of India is focusing on taking out rules and regulations for the fast growing eCommerce Industry in the country.  There has been a lot of debate regarding FDI investment in eCommerce. To solve the confusion, we have complied and explained the current eCommerce FDI laws in India based on FDI Circular 2014 – by Department of Industrial Policy and Promotion, Ministry of Commerce and Industry, Government of India

How Content and Community Run the eCommerce Buying Cycle


Businesses need to become more consumer centric to retail their products today. Content is becoming the main driver for traffic on the net now. Informing and empowering consumers through insightful content leads them to shop more confidently from your eCommerce site. To see value in your brand, customers need to be rewarded with information relevant to them. Additionally, you need to make customers feel like a part of the brand.

2014 – How One Year Changed the Face of Indian eCommerce


2014 has been a landmark year for Indian retail. Though eCommerce accounts for less than 4% of Indian retail, this growing segment has brewed a hurricane in the market!  Let’s have a look at the major happenings of the year gone by:-

Why Software-as-a-Service (SaaS) Platforms are Better than Traditional Software Platforms

Why SaaS?


When a retail business is trying to go digital, it goes through decision making process where-in the key decision makers has to choose from variety of options varying based on the managed / un-managed, hosted / self hosted, open source and customized further/ fully be-spoke, etc. Due to cloud technology advances in last decade, a new deployment – development model appeared in horizon is a SaaS model which at its very nature is managed, cloud – hosted and continuously upgraded.

Top 6 Considerations for eCommerce Platform Selection

Why is platform selection so important?


India’s eCommerce business experienced exponential growth of about 80% in 2013, and this magnitude of growth has continued. Explosion of online shopping in India has woken up retailers taking a lax look at eCommerce. With predictions of the eCommerce market shooting from the current $3 billion to $15 billion by 2016, it is high time to enter the online market.