It is the small things that really matter in any relationship; including the brand- customer relationship. As eCommerce websites, it is our job to assure our customer experience even after the shipping lands on the hands on the customer. A little effort from your part before shipping can turn first time customers into your brand ambassadors. As Maya Angelou said, “people will forget what you said, people will forget what you did, but people will never forget how you made them feel”. Make your experience such that they don’t forget – here are five examples of ways you can woo your customers with order fulfilment.