To make sure you reach your end customers, you need to capitalize on every opportunity to collect visitor information, be it offline or online. To plan your strategy for 2015, start your planning ahead of time. In India, every season comes with its own set of festivals and celebration never stops! Hence, every season can be looked at as potential for promotional campaigns. Have a look at your calendar first and map out the festivals and seasons you want to focus on. Once done, plan a strategy for how you could make the best of promotions during festive seasons.