Lets clear the air!
Lets start by defining the two big words.
Multi-channel retailing is the use of a variety of channels in a customer’s shopping experience, including research before a purchase. Such channels include: retail stores, online stores, marketplaces, mobile stores, social media stores, mobile app stores, telephone sales and any other method of transacting with a customer. Transacting includes browsing, buying, returning as well as pre and post sale service.