Retail Insights Posts

Are beacons the future to improve in-store experience?

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Since the launch of Bluetooth LE based devices aka Beacons, the tiny low energy devices has generated lot of interest amongst the researchers, app developers and merchandisers. When installed in a physical space, the device broadcasts tiny radio signals to smart devices. Smartphones that are in range are able to ‘hear’ these signals and can communicate with the beacon to exchange data and information.