Diwali is almost here and the festive shopping is going to end soon. So make the best of the last few days of season. Ideally, holiday season planning should start months before the D-day. However, if you haven’t done so. it is still not too late, as they say, better late than never. Here is a quick campaign you can run on your eCommerce site to rake sales from last minute festive shoppers.
Gifting is big
Your focus should be on letting your customer’s gift their loved ones. To make it easier for them, have a banner on your website directing them to gift items in different price ranges. You should also include the options for gift wrapping and adding custom messages with gifts. (talk to your logistics company and ask for these services)
Free shipping is an incentive to shop
Everybody loves free shipping! Shipping cost may act as the a trigger to lead customers to abandon your site. During the festive season, free shipping or lower minimum purchase can be applied to encourage more transactions. Once a customer is used to your site, he/she will keep returning.
Promote your popular items
It is not only those who are looking for gifts that shop during the festivals. People like buying for themselves as well. So don’t forget to promote your best selling items during the season. Put your best foot forward during peak traffic.
Discount coupons, and freebies
To ultimately let that sale happen, have a variety of attractive deals for the customer to choose from. Have discount vouchers, coupons and gift vouchers available for customers. With MartJack, it takes no time to create and release coupon codes and vouchers, so use it to your benefit. Time bound and combo deals can also do great during this time.
If there is one thing to take away from the FlipKart ‘The Billion Day” fiasco it is this – don’t make a deal live unless and until you have sufficient stock. Stock updates during real time become extremely important during high traffic periods as it prevents you from underselling or overselling. It is not right to have to tell someone that the gift they bought for their family is unfortunately out of stock. Real-time stock updates are possible on the MartJack platform that will keep you away from these embarrassing situations
Reach out to existing customers
With frequent email newsletters during the season, inform your customers about special offers, new products and best sellers. The customers you already have are your best customers.
Run a PPC campaign for immediate results
Pay Per Click campaigns are required for showing immediate results. A successful PPC campaign can boost your customer base during this period.
Wish you the best with your Diwali campaign!
Click here to optimize your payments and checkout pages during the holiday season.