eCommerce Promotions High Sale Days Calendar for 2015


banner-43 (2)To make sure you reach your end customers, you need to capitalize on every opportunity to collect visitor information, be it offline or online. To plan your strategy for 2015, start your planning ahead of time. In India, every season comes with its own set of festivals and celebration never stops! Hence, every season can be looked at as potential for promotional campaigns. Have a look at your calendar first and map out the festivals and seasons you want to focus on. Once done, plan a strategy for how you could make the best of promotions during festive seasons.

Promotions to Turbo-charge your eCommerce Sales


Promotions on your eCommerce site let you make the best of your platform. They are central to business as they help you :-

Save Money While Marketing Your eCommerce Store


When you think about planning your marketing strategy, expenditure and budgets are probably the first thoughts that hit your mind. Big billboards or television ads are still given first preference for brand marketing. Despite being great marketing tools, these resources are exuberantly expensive. Organic marketing is the solution; which can yield more impactful results online than traditional advertising. Being creative in your marketing strategy is a lot more effective than paid marketing in long term. Unlike ephemeral paid ads, theses strategies discussed above will make an impression on your customer. Here are some killer ways to frugal marketing: –

7 Omni-channel Retail predictions for 2015


1. Categories

Internet is the new kirana shop

The grocery segment will pick up pace in the coming year. Buying groceries online is not a new concept and we already have websites such as Big basket, Godrej’s Nature’s Basket and SRS Grocery who have established themselves in this developing segment. However, these websites currently only serve Mumbai, Thane, Pune, Hyderabad, Gurgoan and Bengaluru, covering only a fragment of the country. With all big honchos of retail realizing the importance of Omni-channel retailing, the grocery segment in the country is soon to be crowded with options. All major players in physical grocery segment such as Future Group, Aditya Birla Group, Reliance Retail, and Godrej Group have big plans for ecommerce in the coming year.

MartJack Casestudy :Marrying Content with Commerce for Godrej

casestudy-godrej (1) Godrej Nature’s basket, a specialty food retail chain, wanted to reposition their online brand as well as change their brand marketing strategy by becoming more consumer centric. To do this Martjack enabled:-